My journey in Product Design hasn't followed a straight line—and I wouldn't have it any other way.

I began my career designing digital products for global SaaS companies, partnering with cross-functional teams to transform complex problems into intuitive user experiences. Later, I stepped away from corporate life to raise my family while continuing to grow as a designer, entrepreneur, and lifelong learner.

During that time, I founded Good Lime Studio, a digital marketing and web design studio that helped small businesses grow online. When the COVID-19 pandemic reshaped the market, I pivoted the business into website coaching and online education—an experience that strengthened my adaptability, resilience, and entrepreneurial mindset.

Around the same time, I invented Chikiroo—the world's first patented wearable baby changing station—and founded Chikiroo Baby to bring it to market. From product strategy and user research to Shopify UX/UI, branding, manufacturing, and go-to-market execution, I led every stage of the product journey.

Those experiences expanded my perspective beyond design. Through entrepreneurship, digital marketing, sales, and NLP-driven behavioral communication, I developed a deeper understanding of how people think, make decisions, and connect with products. As a lifelong learner, curiosity has always fueled my growth—driving me to continually expand my perspective through experiences such as Tony Robbins' Unleash the Power Within and Neuro-Linguistic Programming (NLP) practitioner training. These experiences have strengthened my empathy, communication, and ability to design with a deeper understanding of human behavior.

Today, I'm returning to Product Design with a broader perspective and a renewed sense of purpose. My north star is simple: to stay true to myself and create products that genuinely improve people's lives. I believe the best products empower people to become better versions of themselves while creating lasting value for the businesses behind them.

If you're building products that make a meaningful difference, I'd love to connect. Let's chat.

Fun Facts:

• 🇮🇩 I'm originally from Indonesia.

• 💡 I'm the patent holder and inventor of the world's first wearable baby changing station—a milestone I'm incredibly proud of.

• 🌵 I call Arizona home, where I live with my two amazing daughters.

• 🧶 I love crocheting amigurumi, creating diamond art, solving puzzles, and making arts & crafts with my girls.

• 📚 I'm a fan of psychological thrillers (Freida McFadden is a favorite).

• 🥾 When the Arizona weather cools down, you'll find me hiking our beautiful desert trails.

• 🎙️ I love consuming books and podcasts on personal growth, psychology and design.

• 🛍️ I'm also a sucker for a good shopping trip—especially if it involves home décor, stationery, or clever product design.